[1]
2025. THE EFFECT OF BRAND EXPERIENCE AND BRAND IMAGE ON THE WILLINGNESS TO PAY A PRICE PREMIUM MEDIATED BY BRAND LOVE ON CUSTOMERS OF A COFFEE SHOP. Pedagogic Research-Applied Literacy Journal . 2, 3 (Jul. 2025), 428–436. DOI:https://doi.org/10.70574/jx3k8v90.