ANALYSIS INFLUENCE OF HEDONIC SHOPPING TENDENCY ON IMPULSE BUYING WITH POSITIVE EMOTION AS INTERVENING VARIABLE IN THE LADY’S AREA OF THE MATAHARI DEPARTMENT STORE BIM BENGKULU CITY. Pedagogic Research-Applied Literacy Journal , [S. l.], v. 2, n. 1, p. 89–100, 2025. DOI: 10.70574/3t32zx12. Disponível em: https://paraplu.sapublisher.com/index.php/paraplu/article/view/47.. Acesso em: 18 apr. 2026.