THE EFFECTIVENESS OF PERSONALIZED ADVERTISING ON CONSUMER ENGAGEMENT THROUGH EMOTIONAL ATTACHMENT ON SOCIAL MEDIA. Pedagogic Research-Applied Literacy Journal , [S. l.], v. 2, n. 1, p. 101–113, 2025. DOI: 10.70574/5v2pd952. Disponível em: https://paraplu.sapublisher.com/index.php/paraplu/article/view/48.. Acesso em: 21 jul. 2026.