ANALYSIS OF THE ROLE OF SOCIAL MEDIA IN BRAND MANAGEMENT AND MARKETING. Pedagogic Research-Applied Literacy Journal , [S. l.], v. 2, n. 1, p. 232–237, 2025. DOI: 10.70574/tdbrer63. Disponível em: https://paraplu.sapublisher.com/index.php/paraplu/article/view/70.. Acesso em: 7 jul. 2026.