HOW THE ROLE OF CUSTOMER REVIEWS AND CUSTOMER RATINGS ON PURCHASING DECISIONS ON THE TIKTOK SHOP FASHION APPLICATION AMONG UMB STUDENTS. Pedagogic Research-Applied Literacy Journal , [S. l.], v. 2, n. 1, p. 248–253, 2025. DOI: 10.70574/ev6rrh82. Disponível em: https://paraplu.sapublisher.com/index.php/paraplu/article/view/72.. Acesso em: 26 may. 2026.