THE IMPACT OF USER-GENERATED CONTENT (UGC) ON CUSTOMER ENGAGEMENT AND BRAND LOYALTY. Pedagogic Research-Applied Literacy Journal , [S. l.], v. 2, n. 1, p. 274–285, 2025. DOI: 10.70574/jnzt6788. Disponível em: https://paraplu.sapublisher.com/index.php/paraplu/article/view/75.. Acesso em: 21 aug. 2026.