THE EFFECT OF BRAND EXPERIENCE AND BRAND IMAGE ON THE WILLINGNESS TO PAY A PRICE PREMIUM MEDIATED BY BRAND LOVE ON CUSTOMERS OF A COFFEE SHOP. Pedagogic Research-Applied Literacy Journal , [S. l.], v. 2, n. 3, p. 428–436, 2025. DOI: 10.70574/jx3k8v90. Disponível em: https://paraplu.sapublisher.com/index.php/paraplu/article/view/95.. Acesso em: 7 jul. 2026.