“ANALYSIS INFLUENCE OF HEDONIC SHOPPING TENDENCY ON IMPULSE BUYING WITH POSITIVE EMOTION AS INTERVENING VARIABLE IN THE LADY’S AREA OF THE MATAHARI DEPARTMENT STORE BIM BENGKULU CITY”. 2025. Pedagogic Research-Applied Literacy Journal 2 (1): 89-100. https://doi.org/10.70574/3t32zx12.