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“ANALYSIS INFLUENCE OF HEDONIC SHOPPING TENDENCY ON IMPULSE BUYING WITH POSITIVE EMOTION AS INTERVENING VARIABLE IN THE LADY’S AREA OF THE MATAHARI DEPARTMENT STORE BIM BENGKULU CITY”, PARAPLU, vol. 2, no. 1, pp. 89–100, Jan. 2025, doi: 10.70574/3t32zx12.