EXPLORATIVE STUDY: BRAND LOVE AND E-WOM AND THEIRINFLUENCE ON CUSTOMER ENGAGEMENT IN ELFORMULA PRODUCTS ON SHOPEE. PARAPLU [Internet]. 2025 Jan. 14 [cited 2026 Jul. 7];2(1):70-7. Available from: https://paraplu.sapublisher.com/index.php/paraplu/article/view/45