ANALYSIS INFLUENCE OF HEDONIC SHOPPING TENDENCY ON IMPULSE BUYING WITH POSITIVE EMOTION AS INTERVENING VARIABLE IN THE LADY’S AREA OF THE MATAHARI DEPARTMENT STORE BIM BENGKULU CITY. PARAPLU [Internet]. 2025 Jan. 14 [cited 2026 Apr. 18];2(1):89-100. Available from: https://paraplu.sapublisher.com/index.php/paraplu/article/view/47