OMNICHANNEL STRATEGY IN IMPROVING CUSTOMER EXPERIENCE IN THE DIGITAL ERA (CASE STUDY ON SYARAH BAKERY BENGKULU CUSTOMERS). PARAPLU [Internet]. 2025 Jan. 16 [cited 2026 May 22];2(1):133-8. Available from: https://paraplu.sapublisher.com/index.php/paraplu/article/view/59