HOW THE ROLE OF CUSTOMER REVIEWS AND CUSTOMER RATINGS ON PURCHASING DECISIONS ON THE TIKTOK SHOP FASHION APPLICATION AMONG UMB STUDENTS. PARAPLU [Internet]. 2025 Jan. 21 [cited 2026 May 26];2(1):248-53. Available from: https://paraplu.sapublisher.com/index.php/paraplu/article/view/72