THE EFFECT OF BRAND EXPERIENCE AND BRAND IMAGE ON THE WILLINGNESS TO PAY A PRICE PREMIUM MEDIATED BY BRAND LOVE ON CUSTOMERS OF A COFFEE SHOP. PARAPLU [Internet]. 2025 Jul. 9 [cited 2026 Jul. 7];2(3):428-36. Available from: https://paraplu.sapublisher.com/index.php/paraplu/article/view/95