ANALYSIS OF THE INFLUENCE OF PERCEIVED VALUE, PERCEIVED QUALITY, AND BRAND EXPERIENCE ON BRAND LOYALTY IN THE ELECTRIC CIGARETTE INDUSTRY. PARAPLU [Internet]. 2025 Dec. 30 [cited 2026 Jul. 21];3(1):1-8. Available from: https://paraplu.sapublisher.com/index.php/paraplu/article/view/116