Vol. 2 No. 1 (2025): Volume 2 Number 1 January 2025

Articles

• THE INFLUENCE OF SERVICE QUALITY ON REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION MEDIATION AT BCE EXPRESS

  Mega Jayanti, Arbi Siti Rabiah H.M (Author)

  1-7

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• INFLUENCE OF PERCEIVED USEFULNESS, TRUST, PERCEIVED EASE OF USE AND SOCIAL INFLUENCE ON E-WALLET ADOPTION IN GENERATION Z

  Melva Hermayanty Saragih, Marco Christian Mulyadi (Author)

  8-15

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• DATA MANAGEMENT OF POSYANDU MANAGEMENT INFORMATION SYSTEM INTEGRATION OF PRIMARY CARE SERVICES (ILP) IN KARANGREJO VILLAGE, NGASEM DISTRICT, KEDIRI REGENCY IN 2024

  Aris Dwi C, Luluk S., Fannidya HZ, Suryono (Author)

  16-24

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• IMPLEMENTATION OF IMPROVING ENGLISH LANGUAGE ABILITY WITH KHODAM (KOGNITIF, DEMONSTRATIF, MANDIRI) BASED ON INFORMATION TECHNOLOGY

  Asef Wildan Munfadlila, Andi Perdana (Author)

  25-32

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• THE INFLUENCE OF SHOPEE PAYLATER DIGITAL PAYMENTS TOWARDS SURABAYA SOCIETY'S CONSUMER BEHAVIOR

  Dika Zaim Adhlan, Machsun, Iis Suryani (Author)

  33-37

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• THE INFLUENCE OF HEALTH COACHING BASED ON THEORY OF HEALTH BELIEF MODEL TOWARDS BLOOD PRESSURE IN SELANTANG BERSINAR

  Norma Cahyani, Suprihatin (Author)

  38-43

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• UNLOCKING CREATIVITY THROUGH COMICS ENHANCING STORY RETELLING SKILLS AMONG ISLAMIC UNIVERSITY STUDENTS USING ENGLISH COMICS

  Mukhlisin (Author)

  44-52

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• PROBLEM BASED LEARNING TO IMPROVE STUDENTS WRITING ABILITY

  Jenny Ika Misela, Mahendra Puji Permana Aji (Author)

  53-59

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• THE INFLUENCE OF SERVICE QUALITY AND PRICE DISCOUNTS ON CONSUMER LOYALTY IN MAXIM TRANSPORTATION SERVICES IN BENGKULU CITY

  Dila Puspita, Andi Azhar (Author)

  60-69

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• EXPLORATIVE STUDY: BRAND LOVE AND E-WOM AND THEIRINFLUENCE ON CUSTOMER ENGAGEMENT IN ELFORMULA PRODUCTS ON SHOPEE

  Della Wahyuni Puspita Sari, Andi Azhar (Author)

  70-77

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• THE ROLE OF PROMOTIONAL GIMMICKS WITH 10% DISCOUNT ON PURCHASE DECISIONS FOR WARDAH WHITE SECRET PRODUCTS AT MISS GLAM STORE IN BENGKULU CITY

  Sauci Rahmadea Putri, Andi Azhar (Author)

  80-88

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• ANALYSIS INFLUENCE OF HEDONIC SHOPPING TENDENCY ON IMPULSE BUYING WITH POSITIVE EMOTION AS INTERVENING VARIABLE IN THE LADY'S AREA OF THE MATAHARI DEPARTMENT STORE BIM BENGKULU CITY

  Syah Rani Augie Safitri, Andi Azhar (Author)

  89-100

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• THE EFFECTIVENESS OF PERSONALIZED ADVERTISING ON CONSUMER ENGAGEMENT THROUGH EMOTIONAL ATTACHMENT ON SOCIAL MEDIA

  Ringgo Syaputra, Andi Azhar (Author)

  101-113

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• STRATEGY DIGITAL MARKETING, BRAND AMBASSADOR AND BUYING DICISION: THE CASE OF SCARLETT WHITENING

  Ayu Farida, Andi Azhar (Author)

  114-123

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• THE INFLUENCE OF DIGITAL MARKETING DISCOUNTS AND VIDEO COMMERCE ON PURCHASES DECISIONS AMONG STUDENTS OF MUHAMMADIYAH UNIVERSITY OF BENGKULU

  Hedias Juliansyah, Andi Azhar (Author)

  124-132

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• OMNICHANNEL STRATEGY IN IMPROVING CUSTOMER EXPERIENCE IN THE DIGITAL ERA (CASE STUDY ON SYARAH BAKERY BENGKULU CUSTOMERS)

  Edo Dwi Anggara, Andi Azhar (Author)

  133-138

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• GLOBAL TREND OF LOCAL TASTE: A CASE STUDY OF ALTERNATIVE FOOD CONSUMPTION IN BENGKULU

  Syabrina Azahara, Andi Azhar (Author)

  139-144

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• APPLYING WORD WALL BY STICKY NOTE: A PRACTICES OF MEDIA TO INVOLVE STUDENTS’ WRITING

  Putri Novitasari (Author)

  145-151

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• THE PHENOMENON OF MARKETING STRATEGIES IN DIGITAL ERA TODAY

  Reza Muhammad Ramdani, Andi Azhar (Author)

  152-157

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• THE INFLUENCE OF ONLINE PROMOTION THROUGH CELEBRITY ENDORSEMENT ON CONSUMER BUYING INTEREST

  Desven Sulaiman, Andi Azhar (Author)

  158-163

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• GENERATION Z PREFERENCES FOR MENU VARIETY AND RESTAURANT ATMOSPHERE: IMPLICATIONS FOR YOSHINOYA

  Dearlyn Astania, Andi Azhar (Author)

  164-168

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• CORRELATION STUDY BETWEEN SERVICE QUALITY AND CUSTOMER LOYALTY IN HOTELS OMACASA IN BENGKULU CITY

  Rizki Ramadani, Andi Azhar (Author)

  169-175

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• THE EFFECTIVENESS OF USING INFLUENCERS IN PROMOTING PRODUCTS IN TIKTOK SOCIAL MEDIA: A CASE STUDY ON COSMETIC BRANDS

  Febriana Astita, Andi Azhar (Author)

  176-181

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• FASHION AS A FORM OF SELF-IDENTITY: A SEMIOTIC ANALYSIS OF MILLENNIALS' DRESS STYLE

  Elva Gustiaeni Nengsi, Andi Azhar (Author)

  182-186

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• RESEARCH ONLINE PURCASE OFFLINE: STUDYING CONSUMER BEHAVIOR IN PURCHASING FASHION AT JURAGAN MODE SHOP IN BENGKULU CITY

  Intan Dea Pratiwi, Andi Azhar (Author)

  187-192

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• SHOPPE GAMES: HOW SHOPPE UTILIZES GAMIFICATION TO INCREASE APP UPTIME

  Nurjulya Ningsih, Andi Azhar (Author)

  193-197

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• THE INFLUENCE OF HOMO IPHONE ON TRENDS, LIFESTYLE AND BUYING DECISIONS IN CASE STUDY ON GEN Z

  Peptiana, Andi Azhar (Author)

  198-208

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• THE ROLE OF FEAR OF MISSING OUT IN MEDIATING THE EFFECT OF TWIN DATE EVENT PROMOTION E-COMMERCE SHOPEE AGAINSTIMPULSIVE BUYING TENDENCY

  Jumarni, Andi Azhar (Author)

  209-219

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• TRAIN CONFIDENCE IN SPEAKING ENGLISH BY USING A MIRROR

  Atrianus Toni (Author)

  220-224

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• INSTAGRAM REELS CONTENT ANALYSIS ON CULINARY PREFERENCES ON BENGKULU CULINARY INSTAGRAM ACCOUNTS

  Nelis Juniarti, Andi Azhar (Author)

  225-231

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• ANALYSIS OF THE ROLE OF SOCIAL MEDIA IN BRAND MANAGEMENT AND MARKETING

  Oki Saputra, Andi Azhar (Author)

  232-237

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• THE INFLUENCE OF REFERENCE GROUPS, PRODUCT QUALITY, AND AFTER SALES SERVICE ON THE PURCHASE DECISION OF YAMAHA BRAND MOTORCYCLES (CASE STUDY IN THE COMMUNITY OF PINO RAYA DISTRICT, BENGKULU CITY)

  Bima Akbar Ganatal, Andi Azhar (Author)

  238-247

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• HOW THE ROLE OF CUSTOMER REVIEWS AND CUSTOMER RATINGS ON PURCHASING DECISIONS ON THE TIKTOK SHOP FASHION APPLICATION AMONG UMB STUDENTS

  Mogi Amano, Andi Azhar (Author)

  248-253

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• INFLUENCERS AND CONTENT MARKETING AS THE MAIN DRIVERS OF PURCHASE DECISIONS AT BAKSO O'BOSS, BENGKULU CITY

  Muhammad Riski Minandar, Andi Azhar (Author)

  254-263

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• THE ATTRACTIVENESS OF PRODUCT VARIATION, AND CLEANLINESS: ITS INFLUENCE ON PURCHASING DECISIONS AT SYAKILA BAKERY BENGKULU

  Efan Tri Ahsyar, Andi Azhar (Author)

  264-273

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• THE IMPACT OF USER-GENERATED CONTENT (UGC) ON CUSTOMER ENGAGEMENT AND BRAND LOYALTY

  Fadilah Kemala, Andi Azhar (Author)

  274-285

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• THE ROLE AND POSITION OF NUAULU WOMEN IN THEIR ANCIENT CULTUREON SERAM ISLAND, CENTRAL MALUKU

  Lodewyk Nahuway, Johan Tanamal (Author)

  286-294

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• INCREASING CONSUMER PURCHASE INTEREST: THE ROLE OF SOCIAL MEDIA MARKETING AND TRUST IN MSMES IN BENGKULU CITY

  Dapa Nugraha, Andi Azhar (Author)

  295-301

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• BUNDLING POWER: A STRATEGY TO INCREASE SALES VOLUME IN A COMPETITIVE MARKET AT INDOMARET

  Mutia Nurul Apriza, Andi Azhar (Author)

  302-310

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• REBRANDING IN THE DIGITAL ERA: REBUILDING THE PERCEPTION AND LOYALTY OF EMINA SKINCARE CONSUMERS

  Devi Fitri Arianti, Andi Azhar (Author)

  311-318

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• THE INFLUENCE OF INVESTMENT ON ECONOMIC GROWTH IN INDONESIA: ECONOMIC AND LEGAL PERSPECTIVES

  Ardi Aprinawan Popi, Andi Azhar, Desy Ervitasari (Author)

  319-327

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• ANALYSIS OF PRODUCER BEHAVIOR CV. BLJ ACCORDING TO THE PRINCIPLES OF PRODUCTION IN ISLAM

  Ziadatun Kholishoh (Author)

  328-335

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• ANALYSIS OF THE EFFECT OF PERSON ORGANIZATION FIT AND PERSON JOB FIT IN IMPROVING JOB SATISFACTION PERFORMANCE OF HEALTH SERVICE EMPLOYEES IN NGASEM COMMUNITY HEALTH CENTER, KEDIRI REGENCY IN 2024

  Aris Dwi C., Luluk S., Fannidya H.Z., Suryono (Author)

  336-345

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• THE INFLUENCE OF LIVE VIDEO STREAMING, TRUST, AND PRICE FEATURES ON PURCHASING DECISIONS FOR TIKTOK E-COMMERCE CUSTOMERS

  Rini Hardiyani (Author)

  346-354

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• PRIVATIZATION AND FIRM PERFORMANCE: A COMPARATIVE STUDY OF DEVELOPING AND DEVELOPED COUNTRIES

  Jeffits Khusnu Alif (Author)

  355-363

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