THE INFLUENCE OF SERVICE QUALITY AND PRICE DISCOUNTS ON CONSUMER LOYALTY IN MAXIM TRANSPORTATION SERVICES IN BENGKULU CITY

Dila Puspita; Andi Azhar

doi:10.70574/3v9j8w34

Authors

Dila Puspita Department of Management University of Muhammadiyah Bengkulu, Author
Andi Azhar Department of Management University of Muhammadiyah Bengkulu Author

DOI:

https://doi.org/10.70574/3v9j8w34

Keywords:

Price, Promotion, Service Quality, Customer Satisfaction, Online Motorcycle Taxi Services

Abstract

This study was determining the effect price promotion and service quality customer satisfaction online motorcycle taxi services. Population of this study people of Bengkulu city who Maxim application. The number samples obtained 120 respondents using 16 formulas. data analysis method used multiple linear regression. The results study shows that (1) Price no significant effect on Online Motorcycle taxi services Maxim Bengkulu City, (2) Promotion has significant effect on Online Motorcycle taxi services Maxim Bengkulu City, (3) Quality not significantly affect Online Motorcycle taxi services Maxim Bengkulu City, (4) Customer satisfaction no significant effect on online taxi services Maxim Bengkulu City.

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